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Spark 2016


The Technology Conference For Multifamily Innovators

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Spark 2016


The Technology Conference For Multifamily Innovators

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Tuesday, June 14th


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Tuesday, June 14th


June 14, 2016 | 1-2PM | Check-in & Networking

Terra Gallery
511 Harrison St. 
San Francisco, CA 94105


June 14, 2016 | 2-2:20PM | Welcome Address

John Kobs, CEO of Apartment List

On Social:

On YouTube:


 

June 14, 2016 | 2:20-2:45PM | Apartment List Update

chris erickson, coo and co-founder

Takeaways:

  • Apartment List builds their foundation on data to predict how likely a prospective client is to lease.
  • Listen to your clients first and foremost. 

On Social:

marissa dulaney, director of UX & product

Takeaways:

  • Focus on the user experience and they will come back.

On Social:

On YouTube:


 

June 14, 2016 | 2:45-3:30PM | Fireside Chat With Jeff Fluhr, Co-Founder of StubHub

Jeff Fluhr, Co-Founder of Stubhub and flurry

Takeaways:

  • Surround yourself with people you trust. There are pros and cons to hiring your friends, but one big pro is that you are hiring people you trust. 
  • Do something you're passionate about; do something you love. 
  • Utilize virtual reality and/or 360 views to allow the user to experience the apartment.
  • 22% of renters would rent an apartment without visiting it if they had access to high resolution photos. 

On Social:

On YouTube:


June 14, 2016 | 3:30-3:45PM | Networking Break


 

June 14, 2016 | 3:45-4:30PM | Fireside Chat With Justin Alanis and Dan Springer

Justin Alanis, CO-FOUNDER OF rentlytics

On Social:

DAN SPRINGER, FORMER CEO OF RESPONSYS

Takeaways:

  • Your employees are your brand ambassadors.
  • Create a compelling vision, and focus on customer success.
  • Identify your core metrics and measure all of your marketing against those.
  • Employees who come referred by other employees are the most successful at work.

On Social:

On YouTube:


June 14, 2016 | 4:30-5:30PM | Your Brand Is A Reflect Of You Panel

Stephanie Soderborg
Director of Ops - Sales & Revenue, Apartment List

On Social:

 

Amanda bradford, founder & ceo,
the league

Takeaways:

  • A good indicator that you have a brand is when people are defending your company and espousing your values.
  • Empower your customers to evangelize your products.

On Social:

 

Nick Baum, founder, story worth 

Takeaways:

  • If your brand were a person, how would they dress and how would they talk?
  • You can't just put on a brand to the outside world, you have to be the brand and hire those that encompass and represent it. 

On Social:

(For 50% off Fathers Day: www.storyworth.com/SparkConf2016)

 

John Beekman, FOUNDER & ceo, man crates 

Takeaways:

  • When customers start talking about your product in emotional language, that's when you know you have a brand.
  • How you enforce and re-enact the brand defines your culture.

On Social:

 

siobhan quinn, FOUNDER & former CEO, parenthoods 

Takeaways:

  • When your customers start using your language to communicate, that is when you know your brand is resonating with people.
  • A marketing email that doesn't provide value to your users will quickly be seen as taking advantage of your users.

On Social:

On YouTube:


June 14, 2016 | 5:30-6:45PM | Networking Dinner and Drinks


June 14, 2016 | 6:45-10:00PM | SF Giants vs. Milwaukee Brewers at AT&T Park

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Wednesday, June 15th


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Wednesday, June 15th


June 15, 2016 | 7:00-8:00AM | Networking Breakfast and Coffee


June 15, 2016 | 8:00-9:00AM | Solving Urban Challenges Panel

Dennis cogbill, svp of sales, apartment list

On Social:

 

julie lein, co-founder & president, tumml

Takeaways:

  • Value-added services assist with customer retention.
  • Don't underestimate the importance of in-person interactions with your customers for long term engagement.

On Social: 

curtis lee, founder & ceo, luxe valet

Takeaways:

  • The more amenities you can provide to your communities, the more challenges you solve for our residents, the more competitive you become.
  • Provide great service and word of mouth will bring you customers.

On Social:

 

bryan o'connell, co-founder & ceo, firstline

Takeaways:

  • Build your marketing with re-engagement in mind.
  • Ensure that your communication options are simple for your customers - it should be easy for them to reach you.
  • One of the most important things you can do to maintain a high performance culture is to ensure that all members of your team are supportive of the mission.

On Social:

 

ajay prakash, co-founder & ceo, rinse

Takeaways:

  • Partnerships with other companies that your residents trust, creates cross promotion that can benefit both sides.
  • First impressions, quality, and service are the keys to client retention.
  • Look at all the points of friction, and remove them for your customers.
  • Have a consistent set of core values and communicate them to your team.

On Social:

On YouTube:


 

June 15, 2016 | 9:00-9:45AM | Fireside Chat with David Friedberg

David Friedberg, founder and ceo, the climate corporation

Takeaways:

  • Everyone likes to work with smart and motivated people.
  • Framework to hire great people: focus on smarts, motivations, and skills. Then make sure it is a cultural fit with your company's values.

On Social:


June 15, 2016 | 9:45-10:15AM | Networking Break


June 15, 2016 | 10:15-11:15AM | Building an Online Marketplace Panel

Dana geisler, regional VP west, APARTMENT LIST

On Social:

DINESH MOORJANI, CO-FOUNDER, TINDER

Takeaways:

  • Understand your audience and then target your market accordingly.
  • For your marketing, ask yourself: Is it achieving the objective?  Is the objective in line with the mission of the company?

On Social:

 

DAVID BLADOW, CO-FOUNDER & CEO, BLOOMTHAT

Takeaways:

  • Customer insights allow you to know your business through the eyes of your customer to better meet your needs.
  • Keep your marketing simple and ask yourself, "What is the objective of this communication?"
  • Really focus on the relationship with your customer; that should be a brick in the foundation of your company.

On Social:

 

CHRIS FINNERAL, CO-FOUNDER & CEO, SKETCHDECK

Takeaways:

  • The goal is to create 1-2 high quality marketing pieces per week, instead of focusing on more frequent but less impactful marketing.
  • Take the time to ensure your message is incredibly simple and easy to understand.
  • Make it as easy as possible for your customers to give you feedback.

On Social:

(For $250 off: Spark2016)

On YouTube:


 

June 15, 2016 | 11:15-11:45AM | Fireside Chat with AJ Forsythe

aj forsythe, co-FOUNDER AND CEO, icracked

Takeaways:

  • No one ever went out of business due to growing too slowly.
  • Don't just understand your customer; understand your people and network.
  • Focus is about saying "no" to projects.
  • Find out what works, and hit the gas.
  • Surround yourself with mentors & coaches, and understand that they may change as your company grows.
  • It won't always be about how to build a great product. It's also about how to build a great company that builds a great product.
  • Become the future version of yourself; you'll come off as a visionary.

On Social:


June 15, 2016 | 11:45-1PM | Food Truck Lunch and Networking


June 15, 2016 | 1-2PM | Using Technology to Live Smarter Panel

 
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NICK WEAVER, CO-FOUNDER & CEO, EERO

Takeaways:

  • We're starting to see a shift, a transition from the connected home to the truly smart home.
  • Technology being everywhere will result in people appreciating technology more, to a point where pople can't live without it.
  • Security will be critical, and companies must constantly stay up to date on vulnerbilities.

On Social:

BRETT JURGENS, CO-FOUNDER & CEO, NOTION

Takeaways:

  • Interactive technology is becoming a must have, but first we have to solve the issue of connectivity for our customers.

On Social:

 

 

TIM PETERS, COO, LIFX

Takeaways:

  • Partnering with other companies to be part of a larger eco system promotes product engagement to new markets.

On Social:

(For 20% off in the next 30 days: GOSPARK16)


 

June 15, 2016 | 2:00-2:55PM | Fireside Chat with Katherine Krug

katherine krug, founder of betterback

Takeaways:

  • Know your product, be prepared to answer questions, keep your cool under pressure.
  • Be willing to take the risk for a product/service you believe in that will make a difference for people.
  • Step back and take the time to connect with your inner voice and work on aligning your life with the real you.
  • Everything should feel easy, or you are not building your system right. 
  • Keep experimenting in life.
  • Change your default from one of stress, to one of joy. It's a choice you can make. 
  • Recommendations for productivity: Trello.com and Asana.com
  • Recommended book:

On Social:

(For 11% off BetterBack, use promo code: SPARK11)
(For 22% off BetterBack, use promo code: SPARK22)


June 15, 2016 | 2:55-3:00PM | Closing Address from John Kobs


June 15, 2016 | 3PM | Spark Adjourns

Alcatraz-night-tour-©-Marco-CorteseFlickr.jpg

Thursday, June 16th


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Thursday, June 16th


June 16, 2016 | 6:30-6:45PM | Boarding California Hornblower at Pier 33

The Embarcadero
San Francisco, CA 94133


June 16, 2016 | 6:45-8PM | Dinner Cruise on the San Francisco Bay


June 16, 2016 | 8-9:00PM | Private Tour of Alcatraz Island


June 16, 2016 | 9-11:00PM | Alcatraz Event


June 16, 2016 | 9:30-11:30PM | Ferries Depart Alcatraz at 9:30, 10:30, and 11:30PM

Logistics


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Logistics


Thank You!


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Thank You!


 

Our Sponsors

 

Thank you to Stephen Gilbert from Gates Hudson, Israel Carunungan from Greystar, and Dana Pate from Matrix Residential- our invaluable SPARK 2016 Committee!